Archive for September, 2009

Brilliant Comment about advertising!

September 15, 2009

The first thing one must do to succeed in advertising is to have the attention of the reader. That means to be interesting. The next thing is to stick to the truth, and that means rectifying whatever’s wrong in the merchant’s business. If the truth isn’t tellable, fix it so it is. That is about all there is to it.”
–John E. Powers, member, Advertising Hall of Fame

Here’s a great article on Word of Mouth marketing!

September 10, 2009