I like this quote from the AAF SmartBrief.

This is very true of me… is it of other creatives? There’s never too much information.

“The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures. Because he never knows when these ideas might come together to form a new idea. It may happen six minutes later or six months, or six years down the road. But he has faith that it will happen.”
–Carl J. Ally, member, Advertising Hall of Fame

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