Archive for the ‘Advertising’ Category

Great Article on Paper Stock for Direct Mail postcard pieces

September 1, 2010

Here’s a GREAT article on which paper stock to choose when printing postcards. And if you need design and print bids for those post cards, call us!

AAF Fort Worth Meeting on Mobile marketing

March 1, 2010
The recent AAF FORT WORTH meeting was chock full of info about mobile marketing.

Need an app? We can help!

AAF Ft. Worth Talk to Mobile Marketing
View more presentations from Ed Schipul.

Obsolete? or not Obsolete? That is the question

December 28, 2009

In a recent online article I read by by Mike Elgan, Computerworld, entitled 10 Obsolete Technologies to Kill in 2010, I came across two items that I found debatable that directly pertain to design and advertising, so I felt like talking about them.

Item # 3 – KILL WWW. I think I would agree with. I have a lot of discussion with clients about “http://” and “www.” I’m of the opinion that these ARE obsolete. As Mr. Elgan says, one’s browser fills that material in anyway. Why clutter up one’s brand with that additional “www?” It reads better without it. Think of your favorite major brand TV commercial – they don’t mention it. Some don’t even mention the “.com.” (ie: eHarmony ) I confess, I added it to my own business cards and now am wondering why? Thoughts? Any reason to keep the infamous “WWW?”

“3. WWW

The original idea with Internet addresses is that a prefix would identify the type of service provided. So, for example, identifies Apple’s “World-Wide Web” servers, and points to the company’s offerings available via the “File Transfer Protocol.”

Network administrators get to choose whether an address technically requires a “www.” But browsers fill it in for you even when you don’t type it.

That’s why saying “www” as part of an address, printing it on business cards or typing it into your browser address box is always unnecessary. We stopped using “http://” years ago, and it’s time to stop using “www” as well.”
– from the article by Mr. Elgan –

Item #4 – Business Cards. On this point, Mr. Elgan and I disagree. While the technology to trade info electronically exists, I don’t think it’s in widespread use, yet. For instance, being season tix holders at the Dallas Stars’ games, I was trying to trade info with the season ticket holders who sit next to my guy and I. She had an iPhone. I, having completely drunk the Apple Kool-aid, am an addict for anything with an Apple logo and have had an iPhone for a couple of years now.  When I suggested that we “Bump” (a third-party app that just exchanges info), she didn’t have the app. What if she didn’t have an iPhone… do the apps still work on different phone platforms?  I can enter her number manually, but what happens if I’m at a networking luncheon and have only a brief moment of about 30 peoples’ time? Do I stop and enter all those numbers manually? “Wait just one more minute potential customer, while I finish typing in this last persons info…” Yikes! AND, do I want to scroll through all those numbers in my phone’s database every time I want to call my book club buddies? Not!

I think business cards, which originated as a way to introduce oneself as one arrived at another’s home, are here to stay. Simple, inexpensive, FAST advertising. As easy as shaking hands.

Talk to me… Business cards… Thumbs up? or down?

“4. Business cards

Speaking of business cards, why do we still carry around 19th-century “calling cards”? When someone gives you a business card, they’re giving you a tedious data entry job, one that most people never complete.

There are several alternatives to business cards, all superior. If the meeting is arranged by e-mail, include contact information in the invitation and reply as e-mail signatures, attached vCards, links to contact Web pages or some other electronic form.

Besides, you should always learn in advance what you can about people you’re going to meet, and that’s a good time to enter their contact information. And if you just run into someone, and exchange contact information, it’s best to do it by e-mail or some other means on the spot, with cell phones.

Adding someone to your contacts should involve double clicking or, at most, copying and pasting—not data entry.” – from the article by Mr. Elgan –

To see the rest of Mr. Elgan’s article go to

QR code fun with your iPhone!

April 8, 2009

I’ve been reading about a new type of bar coding called QR codes. These are all the rage in Japan and sound like a great idea for anyone who has product or service information that resides in a website (ie: all of us!!!).

The idea is that one puts one’s QR code on one’s product (or one’s magazine ad, one’s t-shirt,etc.). When an individual “scans” the code with their 3G phone, it immediately takes them to the advertisers website with information about the product with the aforementioned code. What a great idea!! Potential customer can see a product, but perhaps he doesn’t have time or the cash at the moment to buy –  he can store it on his iPhone for a later purchase online? Great! That’s branding in action!!!

This is a GREAT idea for any business who has packaging or print ads. It’s an even MORE brilliant idea for businesses with outdoor (bustop, poster) advertising or those with trade show exhibits. Just think, a potential customer can come to your tradeshow booth, take a photo of your QR code from your booth and revisit your information once she is back in her office. Now your link is on her browser (bookmark, please). In this age of “pay for your luggage to travel by it’s weight,” an attendee may not take home brochures, but a photo that is on her phone is most definitely going with her.

It’s a great idea and a great way to make one’s product information convenient for one’s customer. Let us know when we can build  your exhibit booth or your product packaging! We’ll design it QR code ready!

Wanna try it? Here’s the RED design group code! Just download a QR reader on your iPhone or other 3G device (my favorite is just called Barcode) and take a shot of it. It will take you straight to!


In this economy…

January 10, 2009

It’s been a while, but I’m back.

I hadn’t logged on for many reasons, but now that my website host provides this service for free, I’m back on! I love a good freebie. And in this economy we all have to save money where appropriate. Now lets talk about what’s appropriate.

My take on it is this – when the economy gets tough, companies cut payroll first and advertising second. I’m not so sure either is a good idea. I can’t speak as much to the payroll topic as I can to advertising. So on that I shall speak.

I’m convinced that if a company drops it’s advertising, then it only retains old clients. Word of mouth does travel, but only so far. If you want to truly spread the word… you have to advertise your “brand.” Your brand can be your product, your service or in the case of entertainers, attorneys, doctors and other professionals, your brand is your self. Your brand is whatever you are trying to sell. And believe me, if you’re not advertising your brand… you’re not selling your brand. At least, not as much as you could be.

And to sell that brand, you TRULY need GREAT design. While your nephew who can sketch might be a talented artist, he probably doesn’t have the background and experience to properly design and Ad, brochure or website. He most definitely won’t be up to speed on the techniques required to pick the right paper, prep a file for a printer or publication or even know WHICH software to build the document in. a PDF/X-4 High-res file? SWOP proof? He won’t know what those thing even are. They can make an enormous difference in the quality and look of your ad piece. If your advertising looks cheap and the quality is bad, then what opinions do you thing your customers/clients will then have of your product?

An article, by Jan V. White, in Publishing magazine says “Design … isn’t just a service we buy…ignore it’s usefulness at your peril. Cleverly used, it is … vital to the sucess of your product.”

So, if you have a “brand” to sell… call a designer. In fact, start wth RED – a design group.

Latest projects!

February 9, 2006

Happy February!

I thought I’d update everyone on the latest projects here at Red Design Group! We’ve done our monthly issue of Cabling Business Magazine. We had great fun making a Saguaro (spelled that right Brad?) cactus into a fiber optic connector! We gave it a Western “cowboy” feel.

And speaking of western theme, we did a couple of projects for Hard Bikes and Biker Pros, both with a “wanted poster” feel. They have that down and dirty look which appeals to the biker audience. Plus, if you ride and want a cool job for the spring, log onto Hard Bikes website to check out their latest job posting (see their link to the right)!

Have a great rest of February and have a happy Valentines Day!

Red Design Group has a blog!

January 20, 2006

Wow! It’s here! Red Design Group’s very own blog!

The idea is to use this space to discuss my firm’s graphic design/advertising projects and to have a dialog with clients – current and future, friends and family, and the world. It’s a spot to be able to show off recent work without the lagtime of loading it onto the website. Oh, don’t worry, it will get to the website, but hopefully this will be more instantaneous and spontaneous!

So let us know what you think! And check back often, since, hopefully this site will update frequently!

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