Archive for the ‘Uncategorized’ Category

I like this quote from the AAF SmartBrief.

January 20, 2010

This is very true of me… is it of other creatives? There’s never too much information.

“The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures. Because he never knows when these ideas might come together to form a new idea. It may happen six minutes later or six months, or six years down the road. But he has faith that it will happen.”
–Carl J. Ally, member, Advertising Hall of Fame

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Obsolete? or not Obsolete? That is the question

December 28, 2009

In a recent online article I read by by Mike Elgan, Computerworld, entitled 10 Obsolete Technologies to Kill in 2010, I came across two items that I found debatable that directly pertain to design and advertising, so I felt like talking about them.

Item # 3 – KILL WWW. I think I would agree with. I have a lot of discussion with clients about “http://” and “www.” I’m of the opinion that these ARE obsolete. As Mr. Elgan says, one’s browser fills that material in anyway. Why clutter up one’s brand with that additional “www?” It reads better without it. Think of your favorite major brand TV commercial – they don’t mention it. Some don’t even mention the “.com.” (ie: eHarmony ) I confess, I added it to my own business cards and now am wondering why? Thoughts? Any reason to keep the infamous “WWW?”

“3. WWW

The original idea with Internet addresses is that a prefix would identify the type of service provided. So, for example, http://www.apple.com identifies Apple’s “World-Wide Web” servers, and ftp.apple.com points to the company’s offerings available via the “File Transfer Protocol.”

Network administrators get to choose whether an address technically requires a “www.” But browsers fill it in for you even when you don’t type it.

That’s why saying “www” as part of an address, printing it on business cards or typing it into your browser address box is always unnecessary. We stopped using “http://” years ago, and it’s time to stop using “www” as well.”
– from the article by Mr. Elgan –

Item #4 – Business Cards. On this point, Mr. Elgan and I disagree. While the technology to trade info electronically exists, I don’t think it’s in widespread use, yet. For instance, being season tix holders at the Dallas Stars’ games, I was trying to trade info with the season ticket holders who sit next to my guy and I. She had an iPhone. I, having completely drunk the Apple Kool-aid, am an addict for anything with an Apple logo and have had an iPhone for a couple of years now.  When I suggested that we “Bump” (a third-party app that just exchanges info), she didn’t have the app. What if she didn’t have an iPhone… do the apps still work on different phone platforms?  I can enter her number manually, but what happens if I’m at a networking luncheon and have only a brief moment of about 30 peoples’ time? Do I stop and enter all those numbers manually? “Wait just one more minute potential customer, while I finish typing in this last persons info…” Yikes! AND, do I want to scroll through all those numbers in my phone’s database every time I want to call my book club buddies? Not!

I think business cards, which originated as a way to introduce oneself as one arrived at another’s home, are here to stay. Simple, inexpensive, FAST advertising. As easy as shaking hands.

Talk to me… Business cards… Thumbs up? or down?

“4. Business cards

Speaking of business cards, why do we still carry around 19th-century “calling cards”? When someone gives you a business card, they’re giving you a tedious data entry job, one that most people never complete.

There are several alternatives to business cards, all superior. If the meeting is arranged by e-mail, include contact information in the invitation and reply as e-mail signatures, attached vCards, links to contact Web pages or some other electronic form.

Besides, you should always learn in advance what you can about people you’re going to meet, and that’s a good time to enter their contact information. And if you just run into someone, and exchange contact information, it’s best to do it by e-mail or some other means on the spot, with cell phones.

Adding someone to your contacts should involve double clicking or, at most, copying and pasting—not data entry.” – from the article by Mr. Elgan –

To see the rest of Mr. Elgan’s article go to http://www.macworld.com/article/145309/2009/12/10_technologies.html?lsrc=rss_news

Brilliant Comment about advertising!

September 15, 2009

The first thing one must do to succeed in advertising is to have the attention of the reader. That means to be interesting. The next thing is to stick to the truth, and that means rectifying whatever’s wrong in the merchant’s business. If the truth isn’t tellable, fix it so it is. That is about all there is to it.”
–John E. Powers, member, Advertising Hall of Fame

Here’s a great article on Word of Mouth marketing!

September 10, 2009

What makes advertising evil?

June 10, 2009

I was at a networking luncheon yesterday and I heard someone say “our business is all by word of mouth. We don’t advertise and we never will.” Really?!? I’m not sure what makes advertising an element from the dark side.

It seems that people are more than willing to BE advertising (ie: the little logos on their shirts or shoes or handbags). People will pay EXTRA for products because of that and yet when it comes to building their own businesses they are offended by the idea of investing their own brand and making it public knowledge.

I think that advertising can be fun and informative. Who hasn’t laughed at a Coke commercial or thought twice about some PSA that was thought-provoking?

Advertising is the BEST way to generate “buzz.” It’s the best way to build customer trust. Ask any 3 year old, who can’t yet read, what the golden arches are and they know. Why? It’s an image that they trust. (Yeah maybe the menu could be a bit more nutritious, but they are improving – that’s another blog for another time.)

The moral to my story … if you are a business owner, don’t be afraid to advertise. It’s not evil. This is the “information age.” If your information is out there for potential clients, you WILL fall behind your competitors that inform.  In fact, you should embrace advertising and promotion at every opportunity and should budget for it. It’s the BEST way to make your business grow! Depending on your business, it might not be a service that your potential client needs all the time, but when the time comes for that need, they are going to trust a name that they remember. Why? Because you made your name memorable. You advertised.

AAF-Fort Worth’s 100th Birthday

February 18, 2009

aaf-logo1I am a member of the American Advertising Federation’s Fort Worth Chapter (AAF-FW) and am proud of it!

Tomorrow is the chapter’s 100th birthday. It is the oldest organization in the city!

Happy 100th Birthday AAF-FW!

More recent work

January 10, 2009

February already?

February 3, 2006

Have I mentioned that I think that groundhog day is a scam?!? 6 more weeks of winter?!? Whatever! Here in Texas we haven’t even had winter yet and I could almost spit more than it’s rained in the last few months… I’m truly surprised that banks aren’t closed for the day, but anyway that’s enough ranting from me…

It’s been a crazy, busy week filled with mostly logo projects! Been building a couple for the ladies over at BrandEra marketing (and their clients) and one for my California clients, Mission Coast Realtors, who are starting a new venture (I’m not sure if it’s top secret or not, so you’ll have to wait for the logo to be finalized before I say more)! Postings of them soon! We need to finalize them before I can show them off. Logos are a great design experience for me. Basically, the idea is that a logo has to say everything about a business in one image, so I find logos a great challenge! It’s the design equivalent of bullet – usually, they do all the need to do in one shot and if it was done well, you’ll certainly remember it!

It’s production time for Cabling Business Magazine as well. That is always fun! I really love working with those folks. They are creative and very open to me and my “surprises.” For each issue, I’m trying to top what we did in the last issue. It’s exciting to me, that they are excited about the work we are doing!

I’ll post images of all those projects as the are completed!
Have a great February!

“All we are saying, is give peace a chance” – John and Yoko
(for you Petey!) (for some reason that keeps comin up in emails this month)

Peace out!

Caren

Red Design Calendar

January 25, 2006

Red Design Group’s schedule of “out-of-office” dates is now posted and will be updated on a weekly basis. Just log onto the “Red Schedule” link to the right to see a calendar of holiday and vacation events.
This will, hopefully, help you to schedule your project needs on a “live” or at least weekly basis!

Let us know if this is helpful! (or not)

Red Design Group has a blog!

January 20, 2006

Wow! It’s here! Red Design Group’s very own blog!

The idea is to use this space to discuss my firm’s graphic design/advertising projects and to have a dialog with clients – current and future, friends and family, and the world. It’s a spot to be able to show off recent work without the lagtime of loading it onto the website. Oh, don’t worry, it will get to the website, but hopefully this will be more instantaneous and spontaneous!

So let us know what you think! And check back often, since, hopefully this site will update frequently!

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