In this economy…

January 10, 2009

It’s been a while, but I’m back.

I hadn’t logged on for many reasons, but now that my website host provides this service for free, I’m back on! I love a good freebie. And in this economy we all have to save money where appropriate. Now lets talk about what’s appropriate.

My take on it is this – when the economy gets tough, companies cut payroll first and advertising second. I’m not so sure either is a good idea. I can’t speak as much to the payroll topic as I can to advertising. So on that I shall speak.

I’m convinced that if a company drops it’s advertising, then it only retains old clients. Word of mouth does travel, but only so far. If you want to truly spread the word… you have to advertise your “brand.” Your brand can be your product, your service or in the case of entertainers, attorneys, doctors and other professionals, your brand is your self. Your brand is whatever you are trying to sell. And believe me, if you’re not advertising your brand… you’re not selling your brand. At least, not as much as you could be.

And to sell that brand, you TRULY need GREAT design. While your nephew who can sketch might be a talented artist, he probably doesn’t have the background and experience to properly design and Ad, brochure or website. He most definitely won’t be up to speed on the techniques required to pick the right paper, prep a file for a printer or publication or even know WHICH software to build the document in. a PDF/X-4 High-res file? SWOP proof? He won’t know what those thing even are. They can make an enormous difference in the quality and look of your ad piece. If your advertising looks cheap and the quality is bad, then what opinions do you thing your customers/clients will then have of your product?

An article, by Jan V. White, in Publishing magazine says “Design … isn’t just a service we buy…ignore it’s usefulness at your peril. Cleverly used, it is … vital to the sucess of your product.”

So, if you have a “brand” to sell… call a designer. In fact, start wth RED – a design group.

Latest projects!

February 9, 2006

Happy February!

I thought I’d update everyone on the latest projects here at Red Design Group! We’ve done our monthly issue of Cabling Business Magazine. We had great fun making a Saguaro (spelled that right Brad?) cactus into a fiber optic connector! We gave it a Western “cowboy” feel.

And speaking of western theme, we did a couple of projects for Hard Bikes and Biker Pros, both with a “wanted poster” feel. They have that down and dirty look which appeals to the biker audience. Plus, if you ride and want a cool job for the spring, log onto Hard Bikes website to check out their latest job posting (see their link to the right)!

Have a great rest of February and have a happy Valentines Day!

February already?

February 3, 2006

Have I mentioned that I think that groundhog day is a scam?!? 6 more weeks of winter?!? Whatever! Here in Texas we haven’t even had winter yet and I could almost spit more than it’s rained in the last few months… I’m truly surprised that banks aren’t closed for the day, but anyway that’s enough ranting from me…

It’s been a crazy, busy week filled with mostly logo projects! Been building a couple for the ladies over at BrandEra marketing (and their clients) and one for my California clients, Mission Coast Realtors, who are starting a new venture (I’m not sure if it’s top secret or not, so you’ll have to wait for the logo to be finalized before I say more)! Postings of them soon! We need to finalize them before I can show them off. Logos are a great design experience for me. Basically, the idea is that a logo has to say everything about a business in one image, so I find logos a great challenge! It’s the design equivalent of bullet – usually, they do all the need to do in one shot and if it was done well, you’ll certainly remember it!

It’s production time for Cabling Business Magazine as well. That is always fun! I really love working with those folks. They are creative and very open to me and my “surprises.” For each issue, I’m trying to top what we did in the last issue. It’s exciting to me, that they are excited about the work we are doing!

I’ll post images of all those projects as the are completed!
Have a great February!

“All we are saying, is give peace a chance” – John and Yoko
(for you Petey!) (for some reason that keeps comin up in emails this month)

Peace out!


Red Design Calendar

January 25, 2006

Red Design Group’s schedule of “out-of-office” dates is now posted and will be updated on a weekly basis. Just log onto the “Red Schedule” link to the right to see a calendar of holiday and vacation events.
This will, hopefully, help you to schedule your project needs on a “live” or at least weekly basis!

Let us know if this is helpful! (or not)

Red Design Group has a blog!

January 20, 2006

Wow! It’s here! Red Design Group’s very own blog!

The idea is to use this space to discuss my firm’s graphic design/advertising projects and to have a dialog with clients – current and future, friends and family, and the world. It’s a spot to be able to show off recent work without the lagtime of loading it onto the website. Oh, don’t worry, it will get to the website, but hopefully this will be more instantaneous and spontaneous!

So let us know what you think! And check back often, since, hopefully this site will update frequently!

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