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QR code fun with your iPhone!

April 8, 2009

I’ve been reading about a new type of bar coding called QR codes. These are all the rage in Japan and sound like a great idea for anyone who has product or service information that resides in a website (ie: all of us!!!).

The idea is that one puts one’s QR code on one’s product (or one’s magazine ad, one’s t-shirt,etc.). When an individual “scans” the code with their 3G phone, it immediately takes them to the advertisers website with information about the product with the aforementioned code. What a great idea!! Potential customer can see a product, but perhaps he doesn’t have time or the cash at the moment to buy –¬† he can store it on his iPhone for a later purchase online? Great! That’s branding in action!!!

This is a GREAT idea for any business who has packaging or print ads. It’s an even MORE brilliant idea for businesses with outdoor (bustop, poster) advertising or those with trade show exhibits. Just think, a potential customer can come to your tradeshow booth, take a photo of your QR code from your booth and revisit your information once she is back in her office. Now your link is on her browser (bookmark, please). In this age of “pay for your luggage to travel by it’s weight,” an attendee may not take home brochures, but a photo that is on her phone is most definitely going with her.

It’s a great idea and a great way to make one’s product information convenient for one’s customer. Let us know when we can build¬† your exhibit booth or your product packaging! We’ll design it QR code ready!

Wanna try it? Here’s the RED design group code! Just download a QR reader on your iPhone or other 3G device (my favorite is just called Barcode) and take a shot of it. It will take you straight to!